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The Shire of Nannup is progressing a coordinated suite of trail infrastructure, branding, governance and visitor-servicing projects that position the town as an emerging Trail Town.
This work celebrates Nannup’s rich natural landscapes, strong trail culture and strategic position on major long-distance trails.
Project cost
$5.29 million is the full cost of trail town infrastructure development across multiple sites, including mountain bike parks, trail realignments, signage, amenities, mapping, visitor servicing systems and supporting infrastructure.
Project timeframe
2019 to 2026
| Item | Funding body | Year | Amount |
Concept Plan and Detailed Design for Tank 7 MTB Park | Lotterywest | 2019 | $113,000 |
| Town-to-Tank link washdown bay | South West Development Commission, RED Rd 2 | 2020 | $48,000 |
| Shire of Nannup | 2020 | $48,000 | |
| Southern Bridges Project | Western Australian Bike Network (WABN) Grant | 2020 | $245,000 |
| Shire of Nannup | 2020 | $118,000 | |
| Active Transport Fund | 2025 | $611,000 | |
| Stage 1 construction of Tank 7 MTB Park | Drought Communities Program | 2021 | $675,000 |
| Marketing Tank 7 MTB Park | Local Roads & Community Infrastructure Fund Phase 1 | 2021 | $125,000 |
| Stage 2 construction of Tank 7 MTB Park | South West Development Commission, RED Rd 3 | 2022 | $100,000 |
| Signage Tank 7 MTB Park | Local Roads & Community Infrastructure Fund Phase 2 | 2022 | $200,000 |
| Improvements to the shuttle road network at Tank 7 MTB Park | Local Roads & Community Infrastructure Fund Phase 3 | 2023 | $91,000 |
| Stage 3 construction Tank 7 MTB Park Bituminise Town-to-Tank link Ngoolark Jump Park Gravel routes, marketing, mapping, signage Southern Bridges Project Native Forest MTB Park | Regional Recovery Partnership Program | 2021 to 2026 | $2.86 million |
| Pump Track refurbishment | Local Roads & Community Infrastructure Fund Phase 4 | 2025 | $51,000 |
| Nannup Mountain Bike Club | 2025 | $5,000 |
What was the problem or opportunity being addressed?
Nannup is centrally located among some of Western Australia’s most significant trail assets but previously lacked coordinated branding, visitor services and economic development mechanisms to leverage this opportunity.
How the project addressed the problem or opportunity
Delivering mountain bike parks, trail realignments, visitor amenities, digital and physical signage, Experience Nannup branding, trail-friendly business development, and alignment with the Trail Town Accreditation Framework.
Project outcomes
- Strong, contemporary branding through Experience Nannup and ‘Your Trail Awaits’
- High-quality trail infrastructure, including Tank 7 MTB Park, Ngoolark Jump Park, and Foreshore Park trailhead amenities
- Increased visitation and event attraction including WA Gravity Enduro, SEVEN Gravel race, Cape to Cape MTB race, and 2026 UCI Gravel World Championships
- Improved signage, trail mapping, GPS-enabled digital tools and visitor information with the Experience Nannup App
- Strong Traditional Custodian engagement, incorporating Wardandi language, cultural storytelling and Welcome to Country events
- Growing business involvement, visitor-servicing tools and investment interest
- A replicable model for rural LGAs aspiring toward trail-based economic development.
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Lessons learnt
- Branding and place identity must be foundational
- Whole-of-town readiness is critical for accreditation
- Visitor servicing and business capability are as important as trail infrastructure
- Partnership with Department of Biodiversity Conservation & Attractions, Forest Products Commission, Trails WA, Traditional Custodians and community groups is essential
- Data collection (trail usage, surveys, business input) strengthens future planning and funding cases.
