Tourism attraction and events

Initiatives to attract visitors cover a range of activities, and when successful, can support liveability enhancements for the local community and an increase in spend flowing from outside the region.

The visitor economy rests on the pillars of attractions, activities, amenities, accommodation, and access. Local Government plays a role across all these pillars, and economic development activities can include: 

  • Destination development 
  • Hosting, sponsoring and attracting events 
  • Marketing campaigns 
  • Running or supporting Visitor Centres.

Night-time Activation Grant Program

Town of Claremont
The Night-time Activation Grant program provides funding to support events, arts and cultural activities that have a public outcome, stimulate economic growth for local businesses, add to the vibrancy and drive visitation to the Claremont Town Centre after 6pm.

Aspiring Trail Town

Shire of Nannup
The Shire of Nannup is progressing a coordinated suite of trail infrastructure, branding, governance and visitor-servicing projects that position the town as an emerging Trail Town. This work celebrates Nannup’s rich natural landscapes, strong trail culture and strategic position on major long-distance trails.

Sunset Coast Strategic Tourism Alliance

Cities of Stirling, Joondalup, and Wanneroo
The Sunset Coast Strategic Tourism Alliance is a long-standing collaboration between the Cities of Stirling, Joondalup, and Wanneroo. It’s designed to promote the Sunset Coast region as a unified tourism destination through joint marketing, branding, and close collaboration with Destination Perth to develop and promote the region.

The Coastal Explorer Bus

City of Stirling
The Coastal Explorer open-top bus trial provided a fun tourism activity for all ages and encouraged people to stay on the coast for longer. It also improved connectivity to the beach and provided a north-south connection along the coast between the major tourism destinations of Scarborough and Hillarys Boat Harbour.

Giants of Mandurah

City of Mandurah
Thomas Dambo’s Giants of Mandurah is a large-scale, eco-conscious public art trail featuring six giant sculptures across Mandurah and Subiaco. Conceived as a post-pandemic cultural tourism initiative, the project aimed to stimulate economic activity, promote environmental stewardship, and celebrate First Nations culture through creative placemaking and community collaboration.

Feed Me Morley Food Festival

City of Bayswater
Feed Me Morley was primarily a City-led marketing campaign, created in consultation with local food and beverage businesses, with the aim of enticing visitors from across Metro Perth and for residents to dine locally.

Destination Harvey Region

Shire of Harvey
Destination Harvey Region (DHR) is the consumer-facing brand of the Shire of Harvey. It was established in response to several key challenges being experienced by the Local Government at the time. To address these challenges, the Shire developed the HarveyRegion.com.au website, which consolidates the region’s priority service areas ‘Visit’, ‘Invest’, and ‘Corporate’ into a single, digital hub. Through this initiative, the Harvey Region is positioned as “a fabulous place to live, work, visit, and invest”, ultimately driving visitation, economic development, brand awareness and regional pride.

Beverley Caravan Park Onsite Cabins

Shire of Beverley
The Shire-operated caravan park undertook installation of six onsite short-term accommodation units, providing much-needed accommodation services to the community and region. The units consist of three 1-bedroom units and three 2-bedroom units, with one of these being universally accessible.

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