The Strategy Group

The Strategy Group (TSG) is an Australian management consulting firm established in 2003, specialising in Customer Experience Strategy, Employee Experience Strategy, AI Strategy, and Innovation Strategy. With over two decades of experience working with public and private sector organisations, TSG partners with clients to transform human experiences through evidence-based, human-centred design approaches. Our team combines deep sector expertise with responsible AI capabilities to deliver strategies that are both ambitious and practical. TSG has partnered with local governments, state agencies, health services, and corporate clients across Australia to design and implement meaningful, lasting change.