An annual statewide road safety campaign will aim to improve road safety in WA through community collaboration.

The WA Local Government Association’s RoadWise Road Ribbon for Road Safety® campaign brings attention to the markedly higher rate of fatality on WA roads, at more than six per 100,000 persons compared to the national rate of 4.87*.

The campaign commences on Sunday, 18 November, aligning with the United Nations World Day of Remembrance for Road Traffic Victims; a day dedicated to remembering the millions killed or injured in road crashes and the families and communities who deal with the traumatic aftermath.

WALGA President Cr Lynne Craigie said it is more important than ever for Local Governments, State Government agencies, private organisations and community members to work together to reduce road fatalities.

“More than 130** people have died on WA roads this year,” Cr Craigie said.

“The Road Ribbon for Road Safety® campaign enables everyone with a simple and easy way to directly contribute to road safety and the overall vision of zero deaths and serious injuries on our roads," she said.

“By combining road users who are compliant, alert and safety conscious, with safe vehicles driven at safe speeds on roads designed to prioritise safety outcomes, we are creating a safe system to achieve our vision of zero.

“The Road Ribbon for Road Safety® campaign reinforces this approach by reminding us to think about our actions while driving, whilst those who design, maintain and operate our road transport system do their bit to create a safe system environment.

“WALGA, along with many Local Governments, other orgnisations and communities are hosting Road Ribbon events and displays, asking everyone to get on board to help save lives this holiday season.”

Support your local Road Ribbon event and help contribute to road safety by:

  • Accepting that no one should die or be seriously injured on our roads.
  • Wearing a free road ribbon and downloading (and sharing) a free e-ribbon.
  • Chatting to loved ones about safe driving.
  • Sharing the road ribbon message and hashtag on social meda (#RoadRibbonforRoadSafety).
  • Complying with the road rules.
  • Prioritising the inclusion of road safety into organisational policies.
For more information or to obtain Road Ribbon for Road Safety® campaign resources, visit the RoadWise website.

All campaign resources, including road ribbons, are supplied free of charge.
*Australian Government Department of Infrastructure and Regional Development, BITRE, Road Deathes Australia – October 2018,, 8 November 2018.
**Government of Western Australia, Road Safety Commission, Latest Statistics,, 8 November 2018.