Local Governments and members of the wider community are being encouraged to get their road ribbons on as WALGA's RoadWise launches the 2017 Road Ribbon for Road Safety campaign.

The campaign commences on Sunday, 19 November, aligning with the United Nations World Day of Remembrance for Road Traffic Victims.

More than 128* people have died in road crashes in WA. The state’s fatality rate is 6.1** per 100,000 people, markedly higher than the national rate of 4.92**.

WALGA President Cr Lynne Craigie said the Road Ribbon for Road Safety campaign highlighted the importance of safe system approach for road safety.

“By combining road users who are compliant, alert and safety conscious, with safe vehicles driven at safe speeds on roads designed to prioritise safety outcomes, we are creating a safe system,” she said.

“WALGA, along with many other agencies, is committed to ensuring this safe system approach continues so that road deaths and serious injuries are eliminated in the long term.

“The Road Ribbon for Road Safety campaign reinforces this approach by reminding us to think about our actions while driving, whilst those who design, maintain and operate our road transport system do their bit to create a safe system environment.

“With many Local Governments, organisations and communities hosting Road Ribbon events and displays, we are asking everyone to get on board to help save lives this holiday season.”

Support your local Road Ribbon event and help contribute to road safety by:
  • Wearing a free road ribbon and downloading (and sharing) a free e-ribbon.
  • Chatting to loved ones about safe driving.
  • Sharing the road ribbon message and hashtag on social meda (#RoadRibbonforRoadSafety).
  • Complying with the road rules.
  • Prioritising the inclusion of road safety into organisational policies.
For more information or to obtain Road Ribbon for Road Safety® campaign resources, visit the RoadWise website; or contact your closest Road Safety Advisor.

All campaign resources, including road ribbons, are supplied free of charge.

* Government of Western Australia, Road Safety Commission, Latest Statistics [16 November 2017].
**Australian Government Department of Infrastructure and Regional Development, BITRE, Road Deaths Australia – Monthly Bulletins.